10 Marketing & Social Media Tactics to Boost Holiday Sales

Tis the season for holiday sales!

Shoppers are flocking online in search of gift giving ideas. According to Mashable, "65% of shoppers tap social media looking for the perfect gift … and two out of three shoppers purchased a gift they found via social media."

So what are the best ways to cash in on seasonal sales with your business?

Whether you are a service-based business or sell products, here's some suggestions to get in the spirit with holiday sales.

1) Learn from the Ghost of Christmas Past

Look at metrics from last year's holiday sales. What products were bestsellers? Which promotions created the largest lift in sales? What special offers were a total bomb?

Discover what worked and did not so you can capitalize on it when you plan this year's promotions.

2) Make a Holiday Social Media Cover Image

Decorate your social media business pages with a specially designed cover image. It's the perfect place to announce special holidays promotions and deals.

Be sure to create one for all of your social media accounts.

3) Use Holiday Hashtags

Twitter shoppers may use hashtags to find their next purchase. So take advantage of hashtags to get discovered.

Some popular hashtags include: #blackFriday, #DIY, #holidaysssavings, #stockingstuffers, #holidays, #Christmas, #Hannukah, #Kwanzaa, #NewYears

4) Create Social Media Graphics for Promos and Deals

Everyone loves getting a great deal when holiday shopping. Make festive graphics promoting special promotions that make purchasing the perfect item irresistible.

Deals can include:

• one day only,

• limited quantity sales,

• buy-one-get-one free,

• special discounts or holiday coupons.

Consider offering a "12 days of Christmas" promotion with a special deal each day!

Canva makes it easy to make custom holiday social media graphics.

5) Boost Sales with Free Shipping

Consider offering free shipping for holidays gifts. Create highly visible buttons or banners promoting it on your website.

Or you can boost the order size by offering free shipping on orders over a bigger dollar amount such as $ 100.

Studies show that shipping costs are one of the largest detracts to making a purchase online so this one tactic could result in big returns for you.

6) Offer Gift Ideas

Holiday shopping can be frustrating when you do not know what to buy for the person who has everything. You'll want to promote your bestselling gifts.

Make gift buying easy by sharing gift suggestions like:

• 5 gifts for mom,

• 10 gifts grandparents love,

• 5 gift ideas for tech savvy teens etc.

Then offer links to purchase each of the items you mention on your blog and on social media.

Better yet, if you have a blog, write articles based on these topics and refer to your products within the article with links back to the purchase page.

7) Write Reviews

If you offer one of the hot new products of the season, consider writing and reviewing a review about it on your blog. In this review you could mention your own offers that would be a great gift accompaniment.

As an example, do a review of the top three smart phone accessories for Mom this Christmas and share pictures of them with a red bow on them along with a side-by-side features comparison. Then mention how your offer go great with these gift ideas while including links to purchase.

You could also incorporate your Amazon affiliate link for those products

8) Suggest Stocking Stuffer Ideas

Help idea stumped shoppers by offering suggestions for small items for everyone on their shopping list!

Write a blog post with the hottest stocking stuffers for the season. Share daily stocking stuffer ideas on social media using hashtags like: # beststockingstuffers2016 #cheapstockingstuffers #stockingstuffersforwomen

9) Reward Loyal Customers

Offer to give a $ 100 Gift Card to a randomly selected customer cutting posting a picture or video with your product on social media. Set up a campaign having them use a special hash tag like #christmascountdown.

This can help your promotional campaigns to go viral as customers share on their timeline and family / friends see their post.

10) Share Holiday Spirit

Connect to the spirit of the holidays in your customer's hearts. Engage your customers by asking them their favorite holiday tradition.

Get people to interact with your brand by asking them to share:

a. Their most-loved family recipes from Thanksgiving or another holiday event.

b. What their most loved Christmas song is.

c. DIY Christmas decorating tips.

d. Easy gift wrapping suggestions.

Technical Writing – How to Write Project Justification Documents

As part of building the overall project scope a technical author will first need to lay out the justification documentation. This document which can also be considered a “business case” lays out the fundamental reasons for implementing the project. Here’s a simple guide on creating a project justification.

State the Problem

Businesses don’t carry out projects for fun; they perform them in order to solve a specific issue or issues. You need to describe the problem clearly and accurately at the start of your document so that you can then present the solution to that problem.

For example if you intend to implement a new HRMS (Human Resource Management System) your problem may be; “The HR team currently spends nearly 80% of its time on non-productive administrative tasks, reducing the effectiveness of the function dramatically.”

State the Solution

This should be a simple statement to define your project. This enables your reader to understand what it is you’re proposing.

“We intend to implement an automated HRMS system to reduce manual administration by half.”

Supply Supporting Information

The problem and solution aren’t going to justify your project to the stakeholders and decision makers, so you need to provide the right level of information to enable them to support your recommendation.

Examples of the kind of information you should use:

  • Market Demand – Not always the strongest argument, but if you can show that all your competitors are implementing similar systems, it certainly suggests that it may be worth considering in your organisation.
  • Business Need – In this example the business need is clear, the HR team are spending the majority of their work time on non-specialist tasks and that costs money.
  • Customer Demands - what is it that your customers are screaming out for? Don’t forget to include internal customers as well as external ones.
  • Technological Progression – what’s going on in the world around you, is there are compelling case to be told in terms of the way IT and systems are developing?
  • Legal – Don’t forget the all important obligation to the law, if you can show that your project brings compliance or makes it easier to comply with those requirements you have a stronger case.

Writing a business case or project justification is an essential part of the larger project scoping process. Ideally you should write this early in the lifecycle of your project to help you obtain funding and support. You will also then be able to clearly identify the objectives of your task so that team members have a clear message to take away.

Golden Triangle Tours: Best Way to Explore Culinary Delights and India’s Riches

Golden Triangle Tours is the name given to the most fascinating touring circuit of India. Unleashing the country's historic past, its heritage, colorful cultures and flavorsome cuisines, Golden Triangle Tour packages takes one to a whirlwind ride of Delhi, Agra and Jaipur. The path to the touring circuit is resplendent with fortresses, spectacular palaces, historic monuments, UNESCO applauded World Heritage Sites and culture capitals. Encompassing Golden Triangle cities brings a visual treat to the eyes of history, art and architecture lovers, but it is also an opportunity for food frantic to taste real flavor of India.

Gourmets Feast Upon Delhi Cuisine: The capital city of India, Delhi is also a hub of political and cultural activities. A fabulous metropolis Delhi is also a significant center of education and technology; also its historical heritage is very impressive, but the real charm of the city is in its cuisine. Delhi is a potpourri of cultures, it has a mini-India in itself and has welcomed people of various cities, states, color and creed with open arms and thus the variety in its cuisine and flavor in its food is one to die for. From tangy Chaat (kind of spicy snack) to delicious curries and lip-smacking Mughlai there is an abundance of choice of food. Eating joints, low- budget restaurants, road side vendors to elite restaurants and more authentic Delhi cuisine means best of Indian food. From Punjabi style cooked South Indian food to Chinese Tadka-Mar-ke and of course famous Kebabs and Tandoori food, Delhi offers et al to satiate your taste-buds. One can even have best of authentic Continental and world cuisine in Delhi well-known as the Food-Capital of India.

Jaipur's Royal Grandeur: No Golden Triangle Tours are complete without experiencing royal charm which is well preserved till at the stunning palaces and fortes of Jaipur. On a sightseeing tour across famous royal capital of Rajasthan one experiences a royal saga unfolding at hilltop Amer Fort, honeycomb shaped- Hawa Mahal and fascinating royal observatory- Jantar Mantar. Mesmerizing sight of City Palace further add to the charisma of Rajasthan ideally known as the princely state of India. Explore its bazaars to pick interesting hand-made curios; silver jewelry, colorful puppets, hand-printed fabrics and more the vibrant bazaars of Jaipur will indeed sweep you off your feet with their elegance and simplicity. Further a mesmerizing performing art scene is a must for all those touring the fabled touring circuit.

Agra: What appears to be a painter's fantasy coming alive is actually a living specimen of Mughal artistic excellence. Agra is where the ultimate emblem of love- Taj Mahal is located which made city world-renovated. Also, Agra is well-known for other UNESCO World Heritage Sites such as Agra Fort and Fatehpur Sikri. On Golden Triangle Tours in India the sights of these UNESCO riches are a must visit for they give a sneak peep into the country's architectural heritage and also brings closer to its legendary history of mighty Knights and their dynasties.

In a nutshell Golden Triangle Tours avails a quick introduction to the vast sub-continent of India.

Making Money – Get Paid to Refer

Sounds simple, making money by getting paid to refer, but is it really possible to make money by just referring people. Well the simple answer is yes you can. I came across this about 18 months ago and have been slowly but steadily seeing my earnings from it grow.

We all actually play a part in this chain. I'll give you an example:

Not so long ago I was spending a lot of time on Twitter and Facebook seeing what my buddies were up to, when one of them stated that they managed all their social profiles as well as all their email addresses in one easy desktop application called Digsby. I thought that was a pretty smart idea so I downloaded the free software and now use Digsby for handling all my social networking accounts.

Now even though I did not have to pay for Digsby my buddy who referred me was able to make money by referring me, so he was 'paid to refer', and there are 1000's of really useful software tools like that you can get paid from forseeing. Also there is a digital information warehouse that you can join for free, make money get paid to refer any of the 10'000's of the products and services that you refer of their. People can download whatever they buy straight way and you get paid money for referring them straight away too.

I know people who make 1000's a month getting paid to refer, and the ones that do not are the ones who think they are there to sell, selling does not work it's as simple as finding a group of people really eager for a solution say one on "how to train Labrador puppies" and then referring the to a digital product at ClickBank to solve their problems, it's a win win situation.

The best place to learn how to 'make money money paid to refer' is from the someone who does it every day, well the people who do it every day are called affiliate marketers.

Affiliate marketers get paid a commission on everything they refer and it does not stop with digital downloadable products either, you can take a look at company's like Commission Junction, Linkshare or even Amazon just to name a few, and make money getting paid to refer tangible goods of all kinds, it really just depends on what your into.