Furniture Store Marketing – When Everyone Is Your Customer, No One is Your Customer!

One of the biggest challenges home furnishing owners must overcome, in order to be successful in this new economy, is the dreaded I-offer-everything-for-everyone syndrome. On the surface this looks like a sure-fire way to get more customers, but it is already proven time and time again that it is not always the most successful way to prosper in your store.

If you are an independent home furnishing retailers, then chances are you have a limited budget and limited space to work with. So, if your store offers several contemporary collections, several ultra-modern collections and some eclectic pieces as well as some early American collections scattered through you store, do you really think that you have enough of any of those styles to satisfy the type of customers who are looking for a specific style? However, style is only one way to target your customer.

In fact, the most successful furniture retailers in my area focus on a couple of things to attract a specific type of customer:

  • Complete living room packages for under $ 2,000 or furnish your entitlement home for under $ 5,000.
  • Long-term low or no interest financing
  • Fast delivery within 3 days or less
  • Lower prices for packages

So, by narrowing down their advertising, they attract a customer that wants to purchase multiple pieces, which in turn, drives the average ticket sale and profits up. They then offer attractive financing terms which attracts customers with good credit and income, while enticing them to spend more money because the customer has longer to pay for it.

Most importantly, they save the customer money by buying more and can get it in their homes in a couple of days. There is also another twist to these retailers. They reward their salespeople handsomely for NOT selling the financing, but getting customers to pay off their balances in less than 90 days.

There is a common slogan in marketing statute, "There are riches in niches." Simply put, this slogan means determine who your most profitable, enjoyable and easy to attract customer is, and then specialize in getting more of those customers to come into your store and buy. You do this by creating a USP (Unique Selling Proposition) that compels your most profitable customer to come back into your business again and again.

What if you reviewed your business over the last couple of years and discovered the following trends about your customers and prospects:

  • Wives initially visited the store without their husbands.
  • Recently married
  • Had three kids
  • Lived within five miles of your store
  • Spent between $ 800 – $ 1500 on sofa, loveseat and tables.
  • Paid by Visa, MasterCard or Discover

Once you have this information, you can redesign your store and business to cater to more of the same types of customers that are currently spending good money in your store.

However, you can only use this information to your advantage if you take the time to find out who your customer is, what is important to them and what they really want.

It may come as a surprise to you, but your customers want more than just a sofa. If you are just selling a sofa, you are missing out on a ton of business. Here are a few of the keys I have discovered over the years:

  • Do not sell mattresses, sell relief from back pain.
  • Do not sell home theater seats, sell the entertainment experience.
  • Do not sell sofas or loveseats, sell comfort and warmth.
  • Do not sell furniture, sell status and prestige.
  • Do not sell interior design, sell ENVY and the WOW factor!

Once you know what your customers really want then, you could use that information to create a USP that attracts more of the same type of customers. For example:

  • "Do not hire expensive interior designers, use our 23 point design checklist and give your home a million dollar look for FREE!"
  • "Discover how to give your home an extreme $ 20,000 makeover, on an $ 8,000 budget."
  • "Your family and friends will say" Oh my gosh! Your home is simply amazing! "In 27 seconds flat … we guarantee it!"

Tips For Weight Loss Reexamined

When you hear the word weight loss, the images you conjure up are giving up on food, skipping one meal in a day and trying to bury your hunger in whatever manner you can.

No longer are these true as a means of going for that weight loss you so desire. A lot of things have been redefined and re-examined in the weight loss arena and a lot of old theories of dieting and controlling your hunger are no longer valid. Come to think of these, a lot of these have been even dismissed by medical specialists as dangerous and unhealthy.

So what are your options if you want to lose weight? Well, if you have heard about stories of actresses going on a crash course diet and getting thin in ten days then you have only heard about one side of the story. There are stories which are not told that these actresses suffer from numerous health related issues because of their dieting binge or because of the rapid loss of weight. So better be careful if you are going to pursue weight loss that way.

Do not despairs as there are unhealthy and more meaningful ways of losing weight which will not take you down the unhealthy path. These tips for weight loss will help you lose weight in a manner which is also medically viable and can be sustained by the body. But the fact of the matter that the inner motivation still has to come from you.

The first foremost tip for weight loss is that you should drink lots of water. Drink eight to ten glasses of water everyday. This helps in two ways first you lose excess toxins from the body and secondly your metabolism rate go high. As a corollary to that since you have had so much water you will not be hungry as much as you were earlier. This should be your number one fad diet if you are a aficionado of fad diets that come and go every year.

The second tip is a combined tip of exercise and discipline. Exercise regularly and exercise smart. Never ever give up. They say a habit is formed in 21 days and that means for the first 21 days you should attend to be disciplined and will exercise regularly. After 21 days it will become your habit and then you should strive for more and more strenuous exercises each day. If you have issues going to the gym try using home based equipment like Wii Fit or Yoga at home or cycling at home for doing some exercises at home. Increase the difficulty levels and you will see weight loss happening.

Hopefully these tips will help you reduce significant quantity amount over a period of time. Remember there is no magic formula.

Recruitment Video is an Important Part of an Employment Branding Strategy

Video is the # 1 form of Internet communication and can be one of the most effective medium organization uses to build its employment brand. Recruitment videos posted on an organization's career site, distributed via podcasts and posted on YouTube and social networking sites can create excitation for the organization by allowing potential candidates to experience an organization's corporate culture, values, see multiple employees' passion for the organization and see what it's like to live and work in the organization. Google's recruitment video "An inside look at Google" as been viewed over a half million times on the Internet. Other organizations such as Yahoo, Microsoft, Cisco, IBM, JP Morgan, TiVo, the US Army and Home Depot have found great success using recruitment video. I recently read that studies have shown an effective recruitment video can increase passive candidate flow by up to 30%.

An organization's recruitment video is not a commercial and should not be scripted. The goal of the video is to give an inside look at the company and employees doing real work. A recruitment video should show real employees telling real stories about the organization. The video should also include a message from the CEO or an executive in the area of ​​the organization the video is targeted. The more real the video is the more effective it will be. An effective recruitment video should be 2 to 4 minutes in length. Remember you want a potential candidate to take action so make the video compelling and fun. When you create your recruitment video give potential candidates an avenue to respond by including a link to the organization's career site and if possible an e-mail address for candidates to forward their resume.

Recruitment video is a great way to increase employee referrals. Encourage employees to include a link to recruitment videos in their e-mail auto-signatures and individual FaceBook, LinkedIn, Ning, MySpace and other social networking site pages. We've discussed using viral marketing techniques to build employment branding. Ensure that those writing about the organization include a link to the organization's recruitment video.

Remember that your recruitment video is only as good as the employment site it directs potential candidates to. Potential candidates will visit an organization's employment site to confirm if what they hear about the organization is true, read detailed information about the organization, and submit their resume. The career site should clearly identify the organization's culture, values, vision, current job openings and benefit programs. The site should reflect an organization's brand and strengthen a candidate's desire to consider employment opportunities with the organization. Included on the site should be testimonials from employees that reinvigorate what potential candidates viewed in the video.

Internet Marketing – Explore This Method Of Marketing For Instant Results!

Marketing has included new methods in its wake, with Internet becoming available all over the world; marketing through Internet has become one of the best ways to get instant increase in sales of your products.

Why Internet Marketing?

There are many ways you can make your product reach the targeted customer base. However, you require to have a lot of money, and each campaigns takes some time to come into existence. There are other problems related to this type of marketing, people you want to reach should have a media receiving set of some time so that your marketing campaign is seen or heard one way or other. However, with computers reaching almost every home and office in the world, there is no better way than to reach the targeted audience directly.

This is where internet marketing becomes important, since the media is a different one, your marketing concept cannot be the same you used through other media. With internet there has to be a more personalized approach to marketing and making the buyer interested in product is also equivalent to attracting a potential customer. This has led to several different types of Internet marketing strategies.

What are the different internet marketing strategies?

There has been an emergence through trial and error of numerous internet marketing strategies, which changed the way world uses Internet and there has been an increase in number of people who are earning through marketing regularly on the Internet. The different types of internet marketing strategies are the email marketing, banner marketing, content marketing, search engine marketing, affiliate marketing, etc.

All these methods are used singly or together by companies trying to increase their customers. Affiliate marketing has allowed people earn their livelihood by carving out a share out of profits of the company for themselves; affiliate marketing can be done through emails, placing banner ads on websites, placing buttons, links in articles, etc. of the products they intend marketing.

Content marketing too, has become very famous not with the companies themselves only, but also among the customers who like to be informed about the products in a more details way, and also like to be educated about the benefits of using the product. This type of internet marketing has caught up in a big way and people like to be in sync with their information more and more.

Banner and email marketing are different internet marketing strategies again; email tends to reach the potential customer in his mail box, whereas banners reach only those who visit your website. Both the types have proven to be effective ways of internet marketing, through times.

Internet marketing is a billion dollar industry today, you can hire experts in this field and can start reaching thousands of potential customers within no time, this is the reason, even the most established of business houses are going in for this option while continuing with the traditional marketing options.

There is no limit or no rules how Internet marketing should be done, art about this marketing is how well you can turn a potential customer into a permanent customer.